Docket Journal carries advertising and paid partner content. This page explains exactly how we mark it, so you can always tell what we wrote from what someone paid to place.
How we mark paid content
- Firstly, a Partner content label sits on the article and on every card that links to it.
- Secondly, a disclosure box at the top names the company that paid for it, where they have agreed to that.
- Thirdly, we keep paid articles out of the main editorial feed and out of the RSS feed.
- Finally, the site software marks outbound links inside paid content
rel="sponsored nofollow", rather than an editor remembering to do it, so search engines never read them as our endorsement.
What we accept
Partner content from companies working in the business of running a law firm — practice management, legal operations, legal technology, firm economics. Equally, we hold it to the same accuracy and usefulness bar as editorial: someone who reads this publication has to plausibly want to read it.
What we decline
- Anything outside what this publication covers.
- Gambling and casino, adult content, alcohol, tobacco, cannabis and CBD, cryptocurrency speculation, and payday or other high-cost lending.
- Medical, legal or financial claims we are not in a position to check.
- Requests to slip a commercial reference into an article we already published.
- Requests to run commercial material as though it were independent editorial, or to drop the labelling above.
How advertising funds Docket Journal
Advertising and paid partner content pay for Docket Journal. We say so because a reader is entitled to know how a publication keeps its lights on. In addition, the editorial policy describes the separation we keep between those arrangements and what we publish.
Enquiries: advertising@docketjournal.com.